A manufacturer site with a dealer locator and distributor portal

The old site had grown without a plan, and its content was hard to find and hard to maintain.

The bigger problem was the product line: hundreds of products across many categories, and the information available for each one wasn't consistent. The new site had to present every product the same way anyway.

Every product shares a core set of fields, and each category adds the fields that only it needs. Sections that have nothing to show hide themselves, so a product with less information still looks complete. We cleaned up the existing data as it came in.

Editors build pages from a block library: product galleries, manual filters, flipbook literature, brochure grids, trade-show and careers lists, and more.

The where-to-buy search takes a territory and a ZIP or postal code, then finds the ten closest dealers in that territory, ordered by distance. The team manages dealers and their territories in the CMS.

Distributors sign in to a protected section of the same site, with its own navigation and pages the team manages alongside everything else.

Their team now maintains the site on their own: adding and editing products, keeping dealers and territories current, and building new pages from the block library without calling a developer.

Every product reads the same way, whatever data was behind it.