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SIMBCO

Applied AI

AI applied where it actually moves the needle.

Not a chatbot bolted onto your homepage because everyone has one. AI that earns its place: reviewing images, automating the tedious work, guiding how your systems respond, and putting your own knowledge an answer away. We’ve been building this since before it was the thing to do.

Talk through an AI idea

The hard part

Most “AI” is a demo. We build the part that holds up in production.

There’s no shortage of AI demos. The hard part isn’t getting a model to say something impressive once. It’s wiring it into a real business process so it’s accurate, reliable, and actually saves someone time every day.

That’s the work we do. We’ve been building conversational systems since the Dialogflow era, long before large language models made it fashionable, and we’ve carried that pragmatism forward. We work across the major models, from OpenAI and Anthropic to open-source models run locally with Ollama, because the right choice depends on your problem, your data and your budget, not on whoever is winning the news cycle this month.

And we have a rule: AI should enhance your people, not replace them. The best implementations we’ve built take the tedious, error-prone work off a team’s plate so they can do the work that actually needs a human.

What we build

Where AI earns its place.

  • Workflow Automation

    Identify and review images, automate manual steps, and drive form and response logic with AI that makes decisions ordinary software can’t.

  • Conversational AI & Chatbots

    Assistants that answer from your own content (benefits, documentation, policies, product data), grounded in your material instead of made up.

  • MCP & AI Integration

    Connect AI safely to the systems your business runs on, using the Model Context Protocol, with access scoped to exactly what it should touch.

How we decide

We’ll tell you when AI isn’t the answer.

Plenty of problems don’t need AI. A well-built form, a clean integration, or a bit of traditional code is often faster, cheaper and more reliable. Because we build all of those things too, we have no reason to sell you a model you don’t need.

When we do recommend AI, it’s because it does something ordinary software can’t: understand messy input, make a judgment call, or pull the right answer out of a pile of documents. That’s where it moves the needle. Everywhere else, we build the simpler thing.

Proof

A real example.

Employees have questions about their medical, retirement and other benefits. The answers are on their employer’s benefits site and in the plan documents, and people rarely find them.

Through our agency partners, we’ve deployed dozens of AI benefits assistants for employers, including a Fortune 100 pharmaceutical company. Each one answers from that employer’s own content, in the employer’s own terms, and links to its sources. Employees get an answer in seconds instead of digging for it.

Read the benefits assistants case study

Related work

Some of what we’ve built.

All work
  • Applied AI

    AI benefits assistants

    Employers, including a Fortune 100 pharmaceutical company and a fire-protection services company

    AI assistants that answer employees' benefits questions from their employer's own benefits content, by chat or by voice. We've deployed dozens.

  • Web Applications

    VinoSeeker: a wine discovery platform for drinkers and wineries

    VinoSeeker

    A wine discovery app for drinkers and wineries, with tiered Stripe subscriptions, an AI sommelier grounded in its own wine data, and label scanning from a phone camera. It runs on the same AWS stack we build for clients.

Further reading

From the workshop.

  • Unlocking the Power of AI for Business Process Automation: Modern Tools for a New Era

    For years, chatbots have been a staple in enhancing customer service, lead generation, and engagement. Tools like ManyChat and Dialogflow enabled businesses to build simple, rule-based conversational experiences that handled common inquiries and basic workflows. But with rapid advancements in artificial intelligence, the scope of what chatbots can do has expanded dramatically. Today, a new

Related services

All services
  • Integrations & APIs

    The glue that connects your systems, getting data where it needs to go, reliably, between the tools your business already depends on.

  • Custom Application Development

    Internal tools, customer-facing platforms, and multi-tenant SaaS products. From business-process automation to applications serving thousands of users, we build systems that do real work.

Let’s work together

Have something you think AI could help with?

Bring us the problem, not a spec. We’ll tell you honestly whether AI is the right tool, and if it is, how we’d build it so it holds up.